Trader Joe's Ube Mochi Pancake & Waffle Mix – Purple Yam Breakfast Mix, 13.3 oz (377g)

The breakfast mix that broke the internet — and your weekend routine in the best way. Trader Joe’s Ube Mochi Pancake & Waffle Mix brings together two viral food trends: Filipino purple yam (ube) and Japanese mochi chewiness. The result is strikingly purple, subtly sweet, and wonderfully chewy pancakes and waffles that are as photogenic as they are delicious. Just add eggs, oil, and water.

What Makes This Mix Unique

• Real ube (purple yam) flavor — naturally vibrant purple color, no artificial dyes
• Mochi-style chewiness — soft and pillowy inside, lightly crisp outside
• Subtly sweet with a vanilla-like ube note — not overpowering, universally loved
• Incredibly easy — just add eggs, oil, and water; ready in minutes
• Dual-use — makes both pancakes and waffles from one box
• Visually stunning — the purple color is consistent and Instagram-worthy every time

Serving Ideas & Topping Pairings

• Filipino-inspired: Top with coconut cream, ube jam, and toasted coconut flakes
• Classic comfort: Butter and maple syrup — the purple color makes it feel special
• Tropical brunch: Fresh mango slices, condensed milk drizzle, and whipped cream
• Dessert-style: Scoop of vanilla or ube ice cream on top of warm waffles
• Mini party waffles: Use a mini waffle maker for bite-sized brunch party bites

Product Specifications

• Brand: Trader Joe’s
• Net Weight: 13.3 oz (377g)
• Flavor: Ube (Purple Yam)
• Type: Pancake & Waffle Mix
• Origin: Made in the USA
• HS Code: 1901.20
• Storage: Store in a cool, dry place. Use within 6 months of opening.

Frequently Asked Questions

Q: What does ube taste like?
A: Ube (Filipino purple yam) has a subtly sweet, vanilla-like flavor with a hint of nuttiness — milder and less starchy than regular yam. It’s often described as a cross between vanilla and pistachio.

Q: Is Trader Joe’s Ube Mochi Mix gluten-free?
A: No — the mix contains wheat flour and is not gluten-free. Check the label for full allergen details.

Q: What makes mochi pancakes different from regular pancakes?
A: Mochi pancakes use glutinous rice flour, which gives them a distinctly chewy, stretchy texture inside — unlike the fluffy, cake-like texture of traditional pancakes.

Q: What do I need to add to the mix?
A: Just eggs, oil, and water — everything else is in the box. Full instructions are printed on the package.

Q: Can I use this mix in a waffle maker?
A: Yes — the mix works for both pancakes on a griddle and waffles in a standard waffle iron.

Q: Why are the pancakes purple?
A: The vibrant purple color comes from ube (purple yam), a naturally pigmented root vegetable widely used in Filipino cuisine. No artificial coloring is added.

Q: Can I buy Trader Joe’s Ube Mochi Mix online?
A: Yes — available at Hiool Goods and ships from the US. No Trader Joe’s store visit needed.

Q: Is this mix seasonal or available year-round?
A: Trader Joe’s Ube Mochi Pancake & Waffle Mix has been a popular year-round item, though availability can vary. Order online to secure yours before it sells out.